Loading...

Cookies

Cookies

BMW Cookie Policy

What is a Cookie?

A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website with the same terminal device, the cookie and the information in it are either sent back to the originating website (First-party cookie) or to another website to which it belongs (Third-party cookie). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows. Some cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same terminal device and the same browser as before; if so, cookies will remember your preferences, will know how you use the website, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.

Using First-party cookies

Like most websites you visit, BMW uses cookies in order to improve the user experience by enabling our website to remember you either for the duration of your visit or for repeated visits. Cookies are either set by our website (First-party cookies) or they may be set by other websites that run content on our website (Third-party cookies). The following table provides examples of BMW First-party cookies used on this website:

First Party Cookie: Bw
Function: Delivers multimedia content according to the user's technical requirements.
Cookie Lifetime: Session
Category: Functionality
First Party Cookie: mobile
Function: This cookie will detect your mobile device to forward you to the appropriate App download page.
Cookie Lifetime: 2 days
Category: Strictly necessary
First Party Cookie: visitorID
Function: This cookie provides tracking data and helps with personalisation.
Cookie Lifetime: 4 years
Category: Performance and targeting
First Party Cookie: FScomponent
Function: Filling in forms is facilitated by caching the data a user has already entered into a similar form on the BMW website. This cookie is used for the registra tion form for MyBMW and for contact requests (e.g. brochure and test drive requests).
Cookie Lifetime: Session
Category: Functionality
First Party Cookie: SMSESSION
Function: This session cookie tags the user with an ID while he/she is using the site so the web servers can respond to his/her actions (e.g. by delivering person alised information).
Cookie Lifetime: Session
Category: Strictly necessary
First Party Cookie: LOGGEDIN
Function: This session cookie is used when logging into MyBMW, so that he/she remains logged in while accessing different pages of the BMW website.
Cookie Lifetime: Session
Category: Strictly necessary
First Party Cookie: JSESSIONID
Function: This session cookie indicates that you are actively using the site. This indi cates, at any given time, how many users are visiting the site. This cookie is deleted when you close your browser.
Cookie Lifetime: Session
Category: Strictly necessary
First Party Cookie: CookieDisclaimer
Function: This cookie is used to record if a user has accepted the use of the different types of cookies on the BMW website. The cookie is a permanent one, it will be deleted for cookie changes.
Cookie Lifetime: Permanent
Category: Strictly necessary
First Party Cookie: usy46gabsosd
Function: These cookies collect data about user behaviour. The information is used to compile reports to improve the website. All data is collected anonymously, and includes parameters such as page impressions of pages visited, etc. (System Webanalytics, Speedtrap Tracking and Clustermanagement).
Cookie Lifetime: Session
Category: Performance
First Party Cookie: bmwcsaDBID bmwcsauvt
Function: These cookies collect data about user behaviour. The information is used to compile reports to improve the website. All data is collected anonymously, and includes parameters such as page impressions of pages visited, etc. (System Webanalytics, Speedtrap Tracking and Clustermanagement).
Cookie Lifetime: 5 years
Category: Performance

Using Third-party cookies on this website

BMW has integrated content belonging to third parties on this website. An example of this is the incorporation of Facebook services and YouTube videos. These Third-party providers can in theory place cookies while you visit the BMW website, and in doing so can obtain information about the fact that you have visited a BMW website. Please visit the websites belonging to those Third-party providers if you need more information about how they use cookies. If you do not want to authorize cookies, then you can always disable them in your browser.

Third Party Cookie: st_input
Function: System Webanalytics, Speedtrap Tracking and Clustermanagement - keeps users on the same active load balancer (ALB) during the session.
Cookie Lifetime: 5 years
Category: Performance
Third Party Cookie: Google+ Plugin
Function: Transmission of data for "Google+" plugin.
Cookie Lifetime: Session
Category: Targeting/Advertising
Third Party Cookie: Facebook Plugin
Function: Transmission of data for "Like" plugin.
Cookie Lifetime: Session
Category: Targeting/Advertising
Third Party Cookie: WT_FPC
Function: These third party cookies are used to perform WebTrends tracking services.
Cookie Lifetime: Session
Category: Targeting/Advertising

Categories of cookies

Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance
cookies, functional cookies and marketing cookies.

Strictly necessary cookies

are essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.

Performance cookies

gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore made anonymous. These cookies are used exclusively to improve the performance of the website and with it the user experience.

Functional cookies

enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.

Marketing cookies

are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited a website or not, and this information can be shared with other organisations such as advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organisations.

BMW Motorrad wants to display special areas/functions optimally to offer you a comfortable and user-friendly experience. Therefore we save information about your visit in cookies. Without cookies it is not possible to visit our website. If you aim, you can leave the website now. All saved cookies of us will be deleted.